Key Program Facts

AFL Max, Adelaide, South Australia

SIS50319 Diploma of Sport + BSB50215 Diploma of Business

Next Intake
January 2022

Program Overview

The AFL Max High-Performance Program powered by SEDA, offers students a unique opportunity to immerse themselves in a high-performance
AFL-specific learning environment, whilst completing a dual Diploma in sport and business.

The program provides practical, hands-on industry specific training, and tailored development and support from the professional team at SEDA and AFL Max^.

The program focuses on providing students with the skills and attributes they need to improve their personal football performance, increase their understanding of the high-performance football environment, and open pathways for work or further study.

^AFL Max Adelaide Pty Ltd

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Program Delivery

The AFL Max-High Performance Program powered by SEDA is specifically designed for accomplished and aspiring male and female footballers. If you want to:

  • Train in an elite environment and access industry leading facilities, training and support
  • Complete Diploma-level studies in sport and business
  • Improve your performance, and personal athletic development;
  • Develop industry-relevant skills and launch your career in sport, business or a related field; and
  • Continue your educational journey and receive credit into an undergraduate degree with one of our university partners

Then this may be the program for you.

Eligibility Requirements:

To be eligible for the AFL Max High Performance Program applicants must be able to satisfy the following:

  • Successful completion of Year 12 or approved equivalent^
  • Be currently playing or have recently played Australian Rules Football at a high level. For example:
    • SANFL Men’s U/18s, Reserves or Seniors
    • SANFL Women’s League
    • State Juniors
    • NAB League Girls and Boys
    • National and State AFL Academies (Male and Female)
    • NGA AFL Academies (Male and Female)
    • AFLW
  • Dual Diploma program delivered and assessed by SEDA comprising the SIS50319 Diploma of Sport, and the BSB50215 Diploma of Business
  • Program includes specialisation in Coaching, in addition to the requirements to satisfy the SISSS00116 High Performance Coach skill set
  • Up to four (4) days of face-to-face training and assessment, inclusive of facilitated online delivery for some study areas
  • Minimum of 80 hours of practical placement connected to football or the wider industries of business and sport
  • High-performance athlete development sessions delivered in conjunction with the team at AFL Max
  • Access to state-of-the-art facilities to complete practical sessions
Students will be assessed using a range of different methods including but not limited to observations, projects, written assessments, portfolios, role plays and research tasks.
AFL Max, 32 Butler Bvld, Adelaide Airport

Areas of Study

Plan, design and deliver coaching sessions and programs to meet the needs of athletes. Learn about a range of coaching philosophies, theories and
Develop and implement talent identification programs. Learn about talent identification techniques, protocols, testing and performance measures.
Develop the skills and knowledge to manage integrity in sport risks, and address sport integrity issues. Learn about anti-doping requirements for AFL, as well as other sports integrity related issues such as fairness, ethics, gambling, match-fixing, and discrimination.
Develop, review, modify and evaluate psychological support strategies for athletes. Learn about techniques and concepts such as motivation, arousal control, routines, goal setting, visualisation, and concentration.
Develop an understanding of performance nutrition for football. Learn about healthy eating strategies, meal planning, food preparation and cooking.
Develop and implement health and wellbeing programs designed for personal and professional growth. Learn about physical, social and mental health, career planning, learning strategies and techniques, and transitions to employment.
Develop an understanding of the key principles of strength and conditioning programs for high performance athletes. Learn about screening, assessment, exercise programming and recovery.
Enhance performance by improving balance, core strength, mobility and flexibility. Learn about flexibility, balance, agility, endurance, core and overall strength to help prevent injury and aid recovery.

Develop and refine your skills to maximise performance under pressure. Learn to sharpen hand-eye coordination, on-field precision, peripheral awareness and reflexes.
Develop an understanding of the various technologies utilised in the analysis of individuals and teams. Learn about performance analysis, load management, player tracking, and digital content production.
Develop your leadership and group facilitation skills in a football club context. Learn about performance and behavioural standards and expectations, team commitment, satisfaction and motivation, performance reviews, and emotional intelligence.
Develop business acumen and entrepreneurial flare to determine new commercial opportunities for key stakeholders. Learn about industry and market
analysis, identifying potential opportunities for new products and services, and developing marketing plans and strategies for launch.
Develop and implement a fundraising/sponsorship campaign or submission. Learn about marketing, promotion and sales techniques, as well as potential sources of funding and sponsorship to drive revenue.
Identify common hazards and risks, and review, monitor and maintain work health & safety policies and procedures. Learn about managing the safety for venues, events, and projects within an industry context.
Develop a detailed career plan (My Plan) and professional portfolio to kickstart your career. Complete a practical placement with AFL Max or with
other organisations in the sport, fitness, and recreation industry, and explore career pathways and acquire transferable skills in real workplace settings.
Develop the skills and knowledge required to provide a first aid response to a casualty. Learn about first aid responses in a range of situations, including community and workplace settings.

*Non-accredited areas of study


Graduates of the High-Performance Program can gain direct entry* into a range of courses with leading tertiary education providers. In some cases, graduates will also receive credit points towards the number of units or subjects a student is required to complete in a course. The number of credits a SEDA graduate can receive per course will vary between each education provider.

Start your career in a range of different industries. Our course options cater for a range of diverse interests and completing one of the specified courses with SEDA’s tertiary partners can set you up for your dream career.

*subject to meeting eligibility requirements

Course Articulation Information


In 2021, the maximum tuition fees for the AFL Max High-Performance Program are:

SIS50319 Diploma of Sport – $10,688.95
BSB50215 Diploma of Business – $5,016.00

The VET Student Loans program assists eligible students pay tuition fees for approved vocational education and training (VET) courses. A VET Student Loan is a loan from the Australian Government that helps eligible students pay their tuition fees. Your loan is repaid through the Australian tax system when you reach the minimum income threshold for repayment.

VET Student Loan program is available for the SIS50319 Diploma of Sport & BSB50215 Diploma of Business with SEDA Group. A VET Student Loan will not be approved for students who do not meet eligibility requirements. In 2021, the maximum course fees are: SIS50319 Diploma of Sport = $10,688.95, BSB50215 Diploma of Business = $7,392.00. A VET Student Loan gives rise to a VETSL debt that continues to be debt due to the Commonwealth.

Click here for more information about VET Student Loans.


Selection into the Program is based on eligibility criteria and interview process. Please see the applicant criteria below.

To be eligible for the AFL Max High Performance Program applicants must be able to satisfy the following:

  • Successful completion of Year 12 or approved equivalent^
  • Be currently playing or have recently played Australian Rules Football at a high level. For example:
    • SANFL Men’s U/18s, Reserves or Seniors.
    • SANFL Women’s League
    • State Juniors
    • NAB League Girls and Boys
    • National and State AFL Academies (Male and Female)
    • NGA AFL Academies (Male and Female)
    • AFLW

Enrolment Process:

  • Attend an interview and provide evidence in support of your application.
  • Successfully compete a Pre-Training Review, and Language, Literacy and Numeracy (LLN) test issued by SEDA.
  • Individuals under the age of 18 must have gained parental/guardian consent to undertake the program.
  • ^Individuals who are unable to meet this requirement due to their individual circumstances will be considered on a case by case basis.

If you are interested in applying for the AFL Max High Performance Program, please contact our Admissions Team.

AFL Max provides marketing and promotional services on behalf of SEDA relating to the recruitment of prospective students for this program.

Please feel free to contact our Admissions Team for more information on 1300 235 629 to answer all of your immediate questions.

1300 235 629

Call 1300 235 629


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