SIS50612 – Diploma of Sport Development

Study in Geelong and develop your knowledge of the AFL and sports industry. Complete the Diploma of Sport Development in conjunction with Geelong FC and AFL Barwon.

You have a chance to study in a practical learning environment and gain real experience working in the AFL industry. Our partnerships with AFL Victoria and AFL clubs will enable you to be connected to and learn from highly experienced people in the AFL Industry.


Date: Tuesday 12th December
Location: Simonds Stadium, Deakin Cats Community Centre
Ground Floor, Players Stand
Southern end of Simonds Stadium
South Geelong, VIC 3220
Time: 7:30pm – 8:30pm

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Available Places

2018 January Intake – 50-75 places available

Course Duration

11 months

Course Delivery
  • 2 days of classroom based training and assessment (9.00am – 3.15pm)
  • Minimum of 180 hours of Practical Placement in the industry must be completed
  • 1-5 hours per week of structured online training

Areas of Study

As the coach you will plan, implement and evaluate coaching sessions which incorporate the use of sport psychology techniques. You will learn how to effectively utilise the assistance of support personnel (e.g. exercise physiologists, psychologists, strength and conditioning coach, assistant coach, dietician etc.) to get the best out of your athletes.
You will have the opportunity to design and deliver strength and conditioning programs to clients and gain first-hand experience as to what it is like to work in the fitness industry. As part delivering the training program you have developed you will also provide nutritional advice to your clients to increase their peak performance.
The event management unit is designed to give you the opportunity to run your own event and experience what it would be like to work in the events industry. You will have the opportunity to develop your understanding of both sourcing sponsorship and utilising different approaches to generate revenue to run your event. There is even the opportunity for you to run your event interstate or abroad!
You will develop an individual career plan and professional portfolio to kick start your career. This will help you secure a practical placement that will link to your interests and is specific to your career aspirations. There is the opportunity to complete your placement within organisations including ALF, VFL, TAC Clubs and AFL Victoria.

Industry Opportunities

You will have the opportunity to be involved in a range of industry programs and events including:

  • Opportunity to complete a practical placement at AFL, VFL, TAC Clubs and AFL Victoria
  • Learn from and be mentored by highly credentialed people within the AFL industry through a range of presentations and activities
  • Match day event management with AFL clubs
  • Event management at AFL club activities including family days and community clinics

University Pathways

As part of the partnership between SEDA and a range of universities, upon successful completion you have the opportunity to gain entry into selected courses at the following universities:

To find out more about the range of University Pathways available to our students click here.


Upon graduating you will have a detailed understanding of the skills and knowledge required to be successful in the industry. The practical experiences provided will allow you to understand the type roles in the industry and the attributes that employers seek. For a range of career options that our past students have pursued click here.

Further Information

Further information regarding the course can be found in our course information brochure. To download our course information brochure click here.