SEDA Group (SEDA) offer industry-based dual diploma qualifications connected to elite sporting organisations across Australia. Our connections will provide you with the opportunity to build your networks, learn from leading industry experts, and provide a pathway to a range of careers.
Our Sport & Business Programs are currently based in Victoria, New South Wales and Western Australia.
Our sporting partners above work in collaboration with SEDA Group RTO: 22503 on marketing and promotional services relating to the recruitment of prospective students for this program.
Each of our Sport & Business Programs gives you the opportunity to study in a practical, hands-on learning environment, and gain real experience working alongside an elite sporting organisation. The unique partnership between SEDA and our program partners will enable you to connect and learn from industry experts in a variety of fields.
You will have the opportunity to study curriculum linked to the sports industry, undertake practical placement, run major projects, and participate in high-performance activities, designed to further develop your skills and experience.
Upon successful completion, you will have the opportunity to move into further study with one of SEDA’s higher education partners, or transition into the workforce, equipped with the knowledge and attributes for a successful future.
Each year, students have the opportunity to take part in an International Sport & Business Tour. These tours aim to give students a global context to their understanding of the business of sport as well as exposing them to international education and career pathways. This is an optional addition to the program and costs are not included in course fees.
Students are assessed to cater to individual learning styles via a number of methods including but not limited:
Whenever possible each program is delivered onsite or in close proximity to the sporting partner, with dedicated time spent connecting to the partner of your choice to gain real life experience and skills for future employment or further educational pathways. More information can be found on each program page.
The best way to learn more about our programs is to come to an upcoming event. Register today to secure your spot.
Applications are made online and followed up via a phone call from our admissions team.
Study a curriculum that is directly developed alongside industry experts.
Students will be assessed using a range of different methods including but not limited to observations, projects, written assessments, portfolios, role plays and research tasks.
Develop, review, modify and evaluate psychological support strategies for community-based athletes. Learn about various sport psychology tools, techniques and concepts.
Develop a marketing strategy and business plan to promote programs, events, and/or activities. Learn about analysing and evaluating market data and how to manage risks when developing business opportunities.
Research corporate sustainability practices and develop sustainability policies and procedures for sporting venues. Learn about how elite sporting clubs remain viable in a competitive market.
Learn the skills to be successful working in a business environment. Lead your own personal development, further develop your emotional intelligence and learn how to develop these skills in colleagues. Research, analyse, and expand your knowledge of critical and creative thinking skills for use in the workplace.
Design and develop a local, interstate, or international event to improve participation, development and fan engagement outcomes for your sporting partner. Learn about topics such as project and event planning principles and engagement strategies.
Deliver a local, interstate, or international event to improve participation, development and fan engagement outcomes for your sporting partner linked to your work in the Project Planning Area of Study. Learn about topics such as project and event delivery principles and reporting.
Develop, implement, and review an integrated coaching program for participants and teams of your sport. Learn about a range of coaching philosophies, theories, and frameworks.
Present integrity in sport and anti-doping information to community-based athletes. Learn about the legal and anti-doping requirements for your sport, as well as other sports integrity related issues such as fairness, ethics, gambling, match-fixing, and discrimination.
HLTAID011 Provide First Aid is to be completed as a pre-requisite by Block 1, Week 4 through an external provider (student choice) under a fee for service arrangement.
Implement a fundraising or partnerships campaign and undertake fundraising and partnership activities. Learn about communicating with stakeholders, identifying funding prospects and presentation skills.
Develop a detailed career plan (MyPLAN) and professional portfolio to kickstart your career.
Secure and complete a practical placement with your sporting partner or other organisations in the sport, fitness, and recreation industry, and explore career pathways and acquire transferable skills in real workplace settings.
*Non-accredited area of study.
^Completed as a pre-requisite through an external provider under a fee-for-service arrangement.
Graduates of a Sport & Business Program, powered by SEDA can gain direct entry* into a range of courses with leading tertiary education providers.
In some cases, graduates will also receive credit points towards the number of units or subjects a student is required to complete in a course. The number of credits a SEDA graduate can receive per course will vary between each education provider.
Our course options cater for a variety of diverse interests so completing one of the specified courses with SEDA’s tertiary partners can set you up across a range of industries.
*subject to meeting eligibility requirements. Current for 2024 programs.
Each Sport & Business Program offers a highly engaging learning environment and the opportunity for a range of exclusive and unique student experiences including:
All Sport & Business Program students will have the opportunity to take part in an International Sport & Business Tour.
These tours are designed to give students a unique opportunity to engage with professional and elite sporting organisations on a global scale. Experiences will include attending sport events, touring sport facilities, visiting universities and sightseeing.
Planned tours include:
– 2024 US Sport & Business Tour with a focus on basketball and American sports
– 2025 UK Sport & Business Tour with sport experiences including cricket and football (soccer)
Costs are additional to course fees and will be provided to students following an expression of interest process.
Discover the programs offered by SEDA and find the course that aligns to your future goals
Complete the online application form relevant to your program
Applicants attend an interview and complete a Pre-Training Review, and Language, Literacy, Numeracy, and Digital (LLND) test
Documentation and eligibility is assessed relevant to program requirements
Please see below entry requirements into SEDA’s Sport & Business Programs:
The VET Student Loans program assists eligible students pay tuition fees for approved vocational education and training (VET) courses. A VET Student Loan is a loan from the Australian Government that helps eligible students pay their tuition fees. Your loan is repaid through the Australian tax system when you reach the minimum income threshold for repayment.
In 2025, the VET Student Loan program will again be available for the SIS50321 Diploma of Sport & BSB50120 Diploma of Business with SEDA Group. A VET Student Loan will not be approved for students who do not meet eligibility requirements. In 2025, the maximum tuition fees for the Sport & Business Program SIS50321 Diploma of Sport and BSB50120 Diploma of Business is $19,950. A VET Student Loan gives rise to a VETSL debt that continues to be debt due to the Commonwealth.
Click here for more information about VET Student Loans. Please contact SEDA Group for eligibility requirements.
You can contact our Student Enrolment Manager with any questions from Monday to Friday, 9am to 5pm ADST.
Email: info@seda.edu.au
Phone: 1300 777 332
After graduating from the Collingwood Magpies Sport and Business Program in 2021, Lily gained employment at the Collingwood Football Club as an Account Coordinator in Commercial Partnerships. Lily’s experience in the program encouraged her to step outside her comfort zone and meet new people, including learning about different roles within the club. The hands-on learning within the program gave her the opportunity to enhance her communication, networking, and organisational skills. Lily’s time in the program has prepared her to enter the workforce and enjoy a dynamic role where every day is different.
Before completing the Fremantle Dockers Sport, Business & Leadership Program, Jye knew he wanted to work in sport but wasn’t sure what kind of role he wanted to pursue. Jye’s experience in the program helped him to open a lot of doors and understand what his real passion was – player development and management. Jye now works as a WAFL Analyst, in which he works during the week and on game days with Peel Thunder and Fremantle Football Club coaches. His role includes setting up goal cameras, collecting stats, providing footage to coaches at quarter break and stacking all footage and stats to assist coaches with individual player and team reviews.
SEDA Group delivers Sport & Business Programs across Victoria, New South Wales and Western Australia. Every program consists of the SIS50321 Diploma of Sport and BSB50120 Diploma of Business.
The Sport & Business Programs provide an opportunity to study in a practical, applied learning environment and gain hands-on experience in the sports industry working alongside our elite sporting partners. With programs associated with a variety of partners, you can choose a program that best aligns to your sporting interest. Visit our programs page to learn more about each program.
SEDA delivers via a blended learning model incorporating three days face-to-face, one day teacher-led virtual classroom per week and self-directed learning. The program is considered full-time and cannot be studied in a part-time capacity.
No. Sporting ability is not a pre-requisite for entry, but an active involvement in sporting pursuits is strongly encouraged.
HLTAID011 Provide First Aid is to be completed as a pre-requisite through an external provider under a fee for service arrangement.
Please click here to view entry requirements.
Classes are structured to be delivered in an applied learning setting, via a hands-on curriculum incorporating three days face-to-face, one day teacher-led virtual classroom and self-directed learning. Curriculum includes activities based in the classroom, the workplace, and the community. Assessment methods included but are not limited to projects, written tasks, quizzes and observations.
No ATAR is required for acceptance into the program. Please click here to view entry requirements.
Yes. We limit enrolments to ensure all students have access to quality work-integrated learning opportunities.
In most cases, programs will have a maximum of 30 students. Where partners have capacity, they may have multiple classes (of up to 30) with a dedicated teacher working with each class.
Unfortunately, SEDA Group and its partners do not have any boarding or accommodation facilities. While some students have relocated to attend, this has been facilitated on an individual basis through family, friends and independent organisations.
If you’re not sure where to start, please mention this at your interview and our Student Enrolment Manager can provide you with a list of known, independent student accommodation options in your relevant city.
Our graduates can gain entry into a wide range of higher education courses or are well-placed to enter the work force across a range of different industries.
Click here to learn more about the Higher Education Pathways available for our current students.
We run information sessions throughout the year for each program where you can hear from teachers, students, SEDA Group, and the relevant sport organisation. Please check our Information Session page for upcoming events.
You can also contact our friendly Student Enrolment Manager on 1300 777 332 or via info@seda.edu.au from 9am to 5pm weekdays (AEST).
Yes, students can still be involved in sport and sporting teams outside of their enrolled Sport & Business Program. Our program offers some flexibility associated with an adult learning program.
If you have existing commitments that you believe may present a conflict of interest (e.g. working or volunteering with a rival club), please let us know at your interview.
Program duration is 43 weeks with a February intake.
This is inclusive of 36 weeks (4 x 9 week blocks) of delivery plus breaks.
Students are involved in a number of components, such as coaching, fitness, first aid, work placement, wellbeing, event management and community projects and outdoor activities, in a hands-on environment.
Costs associated with the program include:
Unfortunately, we are only able to offer our program to Australian residents. If you are looking for courses in Australia that are available to overseas students, please see The Australian Commonwealth Register of Institutions and Courses for Overseas Students (CRICOS).
If you are not sure if this applies to you, please contact our Student Enrolment Manager on 1300 777 332 or at info@seda.edu.au.
SEDA Group
Ground Floor, 425 Riversdale Road, Hawthorn East, 3123
info@seda.edu.au
1300 777 332
SEDA Group Pty Ltd © Copyright 2023 All Rights Reserved
ABN: 80 145 751 962 | ACN: 145 751 962 | RTO Provider Number: 22503 – Privacy Policy – Copyright and Disclaimer
