Fremantle Dockers

Sport, Business & Leadership Program

The Sport, Business & Leadership Program offers students access to an elite sporting environment, whilst completing a dual Diploma in sport and business. The unique partnership between Fremantle, the Purple Hands Foundation and SEDA will enable you to connect and learn from industry experts, coaches and elite athletes.

Take part in Fremantle Dockers AFL and AFLW game day and community experiences.

Information Session

Wednesday, November 2nd | 6:30PM Cockburn ARC

Key Facts

Study Locations

Fremantle, Western Australia

Intake & Duration

Next intake:

January 2023

Course duration:

36 weeks

Applications Open:

April 2022

Course Details


SIS50321 Diploma of Sport  BSB50120 Diploma of Business

2022 Tuition fee*:

Up to $14,949


*Fees subject to change

Program Guide

Areas of Study

Study a curriculum that is directly developed alongside industry experts. 

Students will be assessed using a range of methods including but not limited to observations, projects, written assessments, portfolios and research tasks.

Design, develop and deliver a local, interstate, or international event to improve participation, development and fan engagement outcomes for the Fremantle Dockers. Learn about topics such as project and event planning principles, engagement strategies and reporting.

Develop, implement, and review integrated coaching programs for football participants and teams. Learn about a range of coaching philosophies, theories, and frameworks, as well as the use of sports technology for analysis and coaching.

Assess the implementation of sport psychology practices in community-based football athletes, educating them on psychological support strategies to enhance performance. Learn about various sport psychology tools, techniques and concepts.

Present integrity in sport and anti-doping information to community-based footballers. Learn about anti-doping requirements for football, as well as other sports integrity related issues such as fairness, ethics, gambling, match-fixing, and discrimination.

Develop the skills and knowledge required to provide a first aid response to a casualty. Learn about first aid responses in a range of situations, including community and workplace settings.

Assess the legal, WHS and risk compliance of sporting organisations, making recommendations to improve conformity. Learn about corporate sustainability, developing sustainability policies to decrease organisations environmental impact and enhance their corporate social responsibility image.

Inspire your inner entrepreneurial spirit as you analyse organisational and industry needs to determine new business opportunities you will present to your partner organisation. Learn the principles of market research and the marketing mix, whilst applying critical thinking practices to refine and enhance your ideas you will deliver in a professional product pitch.

Fund your projects and events through well-executed sponsorship and fundraising efforts. Learn stakeholder communication, campaign management, presentation and sales skills, so highly valued by sporting clubs that rely on sponsorship and fundraising to survive and thrive. 

Develop an understanding of the key principles of strength and conditioning programs for elite and semi-elite footballers. Learn about topics such as exercise programming, rehabilitation and recovery.

Develop an understanding of performance nutrition for football. Learn about healthy eating strategies, meal planning, food preparation and cooking.

Develop a detailed career plan (My Plan) and professional portfolio to kickstart your career.

Secure and complete a practical placement with Fremantle or other organisations in the sport, fitness, and recreation industry, and explore career pathways and acquire transferable skills in real workplace settings.

Develop an understanding of the various technologies utilised in the analysis of individuals and teams in football. Learn about topics such as match analysis, player tracking, athlete management and monitoring.

*Non-accredited areas of study
Areas of Study are subject to change.

Tertiary Pathways

Graduates of the Sport, Business & Leadership Program can gain direct entry* into a range of courses with leading tertiary education providers.

In some cases, graduates will also receive credit points towards the number of units or subjects a student is required to complete in a course. The number of credits a SEDA graduate can receive per course will vary between each education provider.

Start your career in a range of different industries. Our course options cater for a range of diverse interests and completing one of the specified courses with SEDA’s tertiary partners can set you up for your dream career.

*subject to meeting eligibility requirements. Current for 2022 programs.

Hear from our partners

“At Fremantle we are committed to making an impact on the educational journey of students with an interest in a career in sport. I look forward to welcoming the future generation of leaders into the Fremantle Football Club and I am excited to see what impact they will have on our industry.”

Peter Bell

Executive General Manager of Football
Fremantle Dockers


Selection into the Sport, Business & Leadership Program is based on an online application and interview process.

Please see below entry requirements into the Sport, Business & Leadership Program:

  • Successful completion of Year 12 or approved equivalent^
  • Attend an interview and provide evidence in support of their application
  • Successfully compete a Pre-Training Review, and Language, Literacy and Numeracy (LLN) test issued by SEDA
  • Individuals under the age of 18 must have gained parental/guardian consent to undertake the program

^Individuals who are unable to meet this requirement due to their individual circumstances will be considered on a case by case basis

The VET Student Loans program assists eligible students pay tuition fees for approved vocational education and training (VET) courses. A VET Student Loan is a loan from the Australian Government that helps eligible students pay their tuition fees. Your loan is repaid through the Australian tax system when you reach the minimum income threshold for repayment.

In 2022, the VET Student Loan program is available for the SIS50319 Diploma of Sport & BSB50120 Diploma of Business with SEDA Group. A VET Student Loan will not be approved for students who do not meet eligibility requirements. In 2022, the maximum course fees are: SIS50319 Diploma of Sport = $8,208.00, BSB50120 Diploma of Business = $7,283.40. A VET Student Loan gives rise to a VETSL debt that continues to be debt due to the Commonwealth.

Click here for more information about VET Student Loans. Please contact SEDA Group for eligibility requirements for 2023 programs.

Contact details for our Admissions advisors, and how to get in touch with the team at SEDA.

Phone: 1300 777 332

Monday to Friday: 9am – 5pm AEST.

We’re here to help answer your questions.

Fremantle Dockers Football Club provides marketing and promotional services on behalf of SEDA relating to the recruitment of prospective students for this program.

Student Experience