The Fremantle Dockers and Purple Hands Foundation Sport, Business & Leadership Program offers access to an elite sporting environment, whilst completing a dual diploma in Sport and Business.
Experience is your biggest advantage
- Match day experiences
- Shadowing industry experts
- Community engagement initiatives
- Project planning and delivery
- Program coaching
- International study tour1
More Pathways, More Possibilities
The Fremantle Dockers and Purple Hands Foundation Sport, Business & Leadership Program opens up more pathways so you can take control over your future.
Explore new pathways in a supportive environment, where you’ll gain practical experience and discover where your passions truly lie. With opportunities to undertake hands-on learning, build strong networks, and get real-life experience, you’ll be given the skills and knowledge to step into your career with confidence. Alternatively, you may choose to further your education, taking advantage of our extensive partnerships with direct entry into 15+ universities and higher education providers across Australia.2
International Study Tours
Take your sport and business journey to the next level. As part of our program, you’ll have the chance to join an International Study Tour where you’ll gain exclusive behind-the-scenes access to top global sporting organisations. In 2025, planned trips will see students travel to the US or UK to attend major sporting events, tour iconic venues, visit leading universities and take in the sights of some amazing destinations.
program Details
If you have any questions about the program or the application process please contact us via email at info@seda.edu.au or phone 1300 777 332.
Fremantle Dockers Football Club and Purple Hands Foundation works in collaboration with SEDA Group RTO: 22503 on marketing and promotional services relating to the recruitment of prospective students for this program.
program Details
Delivery
Location: The program is based across Fremantle Dockers’ club facilities at Cockburn ARC and South Fremantle FC, Western Australia.
Format: SEDA delivers via a blended learning model incorporating three days face-to-face per week, one day teacher-led virtual classroom per week, and self-directed learning.
Duration: 43 weeks including 36 weeks delivery over 4 x 9-week blocks.
Qualifications
Upon successful completion of the Fremantle Dockers and Purple Hands Foundation Sport, Business & Leadership Program, graduates will receive the following qualifications:
SIS50321 Diploma of Sport (Coaching & Sport Development)
The Diploma of Sport belongs to the Sport, Fitness and Recreation Training Package and has 14 Units of Competency (UoC). These include the following:
- BSBOPS504 Manage business risk
- HLTWHS003 Maintain work health and safety
- SITXHRM003 Lead and manage people
- SISSSCO003 Meet participant coaching needs
- SISSSCO004 Plan, conduct and review coaching programs
- SISSSCO007 Apply sport psychology principles
- SISXFIN001 Develop and review budgets for activities and projects
- SISXMGT001 Develop and maintain stakeholder relationships
- SITXHRM003 Lead and manage people
- SISSSCO008 Apply anti-doping policies
- SISXIND008 Manage legal compliance in sport and recreation
- SISSSCO011 Manage integrity in sport
- BSBTWK503 Manage meetings
- HLTAID001 Provide first aid3
3 HLTAID001 Provide First Aid is a pre-requisite for the Diploma of Sport and is to be completed PRIOR to the first census date, (Week 4, Block 1) through an external provider.
BSB50120 Diploma of Business (Operations)
The Diploma of Business belongs to the Business Services Training Package and has 12 Units of Competency (UoC). These include the following:
- BSBCRT511 Develop critical thinking in others
- BSBFIN501 Manage budgets and financial plans
- BSBOPS501 Manage business resources
- BSBSUS511 Develop workplace policies and procedures for sustainability
- BSBXCM501 Lead communication in the workplace
- BSBMKG541 Identify and evaluate marketing opportunities
- BSBPMG430 Undertake project work
- BSBOPS504 Manage business risk
- BSBPMG530 Manage project scope
- BSBTWK503 Manage meetings
- BSBPEF403 Lead personal development
- SITXMPR015 Obtain and manage sponsorship
Areas of study
Study a curriculum that is directly developed alongside industry experts.
Students will be assessed using a range of different methods including but not limited to observations, projects, written assessments, portfolios, role plays and research tasks.
Sport Psychology
Develop, review, modify and evaluate psychological support strategies for community-based athletes in football. Learn about various sport psychology tools, techniques and concepts.
Marketing and Entrepreneurship
Develop a marketing strategy and business plan to promote programs, events and/or activities. Learn about analysing and evaluating market data and how to manage risks when developing business opportunities.
Corporate Sustainability
Research corporate sustainability practices and develop sustainability policies and procedures for sporting venues. Learn about how elite sporting clubs remain viable in a competitive market.
Business Skills
Learn the skills to be successful working in a business environment. Lead your own personal development, further develop your emotional intelligence and learn how to develop these skills in colleagues. Research, analyse and expand your knowledge of critical and creative thinking skills for use in the workplace.
Project Planning
Design and develop a local, interstate, or international event to improve participation, development and fan engagement outcomes for Fremantle Dockers. Learn about topics such as project and event planning principles and engagement strategies.
Project Delivery
Deliver a local, interstate, or international event to improve participation, development and fan engagement outcomes for Fremantle Dockers linked to your work in the Project Planning Area of Study. Learn about topics such as project and event delivery principles and reporting.
The Art of Coaching
Develop, implement and review an integrated coaching program for football participants and teams. Learn about a range of coaching philosophies, theories and frameworks.
Integrity in Sport
Present integrity in sport and anti-doping information to community-based footballers. Learn about the legal and anti-doping requirements for football, as well as other sports integrity related issues such as fairness, ethics, gambling, match-fixing and discrimination.
Effective Partnerships
Develop an understanding to implement and manage business resources in line with a project or event connected to partnership activities.
Learn about communicating with stakeholders, identifying funding prospects and presentation skills.
MyPLAN, MySKILLS, MyCAREER4
Develop a detailed career plan (MyPLAN) and professional portfolio to kickstart your career.
First Aid5
HLTAID011 Provide First Aid is to be completed as a pre-requisite by Week 4 of Block 1 through an external provider (student choice) under a fee-for-service arrangement.
4 Non-accredited area of study.
5 Completed as a pre-requisite through an external provider under a fee-for-service arrangement.
Fees
2026 tuition fee6: $21,500 (excludes First Aid)
2026 non-tuition fee6: $395
For more information see the 2026 Schedule of Fees.
Payment options:
- Fee-for-service
- VET Student Loan
- Payment plan
- Scholarship
6 Fees subject to change. First Aid Training = HLTAID011 Provide First Aid is to be completed through an external provider/s under a fee-for-service arrangement.
Entry requirements
To be eligible for the Fremantle Dockers and Purple Hands Foundation Sport, Business and Leadership Program, you must:
- Attend an interview and provide evidence in support of your application
- Successfully complete a Pre-Training Review (PTR), and Language, Literacy, Numeracy, and Digital (LLND) test issued by SEDA
- Individuals under the age of 18 must have gained parental/guardian consent to undertake the program
If you have any questions about our entry requirements, you may contact our Student Enrolment Manager from Monday to Friday, 9am to 5pm AEST.
Email: info@seda.edu.au
Phone: 1300 777 332
Application process
- Apply – Complete an application form.
- Pre-Enrolment – Complete a Language, Literacy, Numeracy, and Digital (LLND) test, a Pre-Training Review (PTR), and attend an interview, all online.
- Offer – Successful applicants will be sent an offer via email.
- Enrolment – Once an offer is accepted, applicants will be required to complete their enrolment and be given access to our Learning Management System.
Higher Education Pathways
Graduates of Sport & Business Programs powered by SEDA can gain direct entry2 into a range of courses with leading tertiary education providers.
Graduates may also receive credit points toward select units required to complete a course. The number of credits will vary by education provider, with a maximum of 8 credits (equivalent to 1 year’s worth of study) available for select courses.2
See a full list of the entry and course credit arrangements here.
2 Please note that all tertiary partners and related credits are subject to eligibility requirements and subject to change.
