The Sport, Business & Leadership Program offers students access to an elite sporting environment, whilst completing a dual Diploma in sport and business. The unique partnership between Fremantle, the Purple Hands Foundation and SEDA will enable you to connect and learn from industry experts, coaches and elite athletes.
Take part in Fremantle Dockers AFL and AFLW game day and community experiences.
*Fremantle Dockers Football Club works in collaboration with SEDA Group RTO: 22503 on marketing and promotional services relating to the recruitment of prospective students for this program.
Fremantle, Western Australia
SIS50321 Diploma of Sport BSB50120 Diploma of Business
Up to $15,950
*Fees subject to change
Study a curriculum that is directly developed alongside industry experts.
Students will be assessed using a range of methods including but not limited to observations, projects, written assessments, portfolios and research tasks.
Present integrity in sport and anti-doping information to community-based footballers. Learn about the legal and anti-doping requirements for your football, as well as other sports integrity related issues such as fairness, ethics, gambling, match-fixing, and discrimination.
Develop, review, modify and evaluate psychological support strategies for community-based athletes in football. Learn about various sport psychology tools, techniques and concepts.
Develop a marketing strategy and business plan to promote programs, events, and/or activities. Learn about analysing and evaluating market data and how to manage risks when developing business opportunities.
Research corporate sustainability practices and develop sustainability policies and procedures for sporting venues. Learn about how elite sporting clubs remain viable in a competitive market.
Learn the skills to be successful working in a business environment. Lead your own personal development, further develop your emotional intelligence and learn how to develop these skills in colleagues. Research, analyse, and expand your knowledge of critical and creative thinking skills for use in the workplace.
Design and develop a local, interstate, or international event to improve participation, development and fan engagement outcomes for the Fremantle Dockers. Learn about topics such as project and event planning principles and engagement strategies.
Deliver a local, interstate, or international event to improve participation, development and fan engagement outcomes for the Fremantle Dockers linked to your work in the Project Planning Area of Study. Learn about topics such as project and event delivery principles and reporting.
Develop, implement, and review an integrated coaching program for football participants and teams. Learn about a range of coaching philosophies, theories, and frameworks.
Develop the skills and knowledge required to provide a first aid response to a casualty. Learn about first aid responses in a range of situations, including community and workplace settings.
Implement a fundraising or sponsorship campaign and undertake fundraising and sponsorship activities. Learn about communicating with stakeholders, identifying funding prospects and presentation skills.
Develop an understanding of the key principles of strength and conditioning programs for elite and semi-elite footballers. Learn about topics such as exercise programming, rehabilitation and recovery.
Develop an understanding of performance nutrition for football. Learn about healthy eating strategies and meal planning.
Develop a detailed career plan (My Plan) and professional portfolio to kickstart your career.
Secure and complete a practical placement with Fremantle or other organisations in the sport, fitness, and recreation industry, and explore career pathways and acquire transferable skills in real workplace settings.
Develop an understanding of the various technologies utilised in the analysis of individuals and teams in football. Learn about topics such as match analysis, player tracking, athlete management and monitoring.
*Non-accredited areas of study
Areas of Study are subject to change.
Graduates of the Sport, Business & Leadership Program can gain direct entry* into a range of courses with leading tertiary education providers.
In some cases, graduates will also receive credit points towards the number of units or subjects a student is required to complete in a course. The number of credits a SEDA graduate can receive per course will vary between each education provider.
Start your career in a range of different industries. Our course options cater for a range of diverse interests and completing one of the specified courses with SEDA’s tertiary partners can set you up for your dream career.
*subject to meeting eligibility requirements. Current for 2022 programs.
“At Fremantle we are committed to making an impact on the educational journey of students with an interest in a career in sport. I look forward to welcoming the future generation of leaders into the Fremantle Football Club and I am excited to see what impact they will have on our industry.”
Executive General Manager of Football
Selection into the Sport, Business & Leadership Program is based on an online application and interview process.
Please see below entry requirements into the Sport, Business & Leadership Program:
^Individuals who are unable to meet this requirement due to their individual circumstances will be considered on a case by case basis
The VET Student Loans program assists eligible students pay tuition fees for approved vocational education and training (VET) courses. A VET Student Loan is a loan from the Australian Government that helps eligible students pay their tuition fees. Your loan is repaid through the Australian tax system when you reach the minimum income threshold for repayment.
In 2023, the VET Student Loan program is available for the SIS50321 Diploma of Sport & BSB50120 Diploma of Business with SEDA Group. A VET Student Loan will not be approved for students who do not meet eligibility requirements. In 2023, the maximum course fees are: SIS50321 Diploma of Sport = $6,741.82, BSB50120 Diploma of Business = $9,208.35. A VET Student Loan gives rise to a VETSL debt that continues to be debt due to the Commonwealth.
Click here for more information about VET Student Loans. Please contact SEDA Group for eligibility requirements for 2023 programs.