The Fremantle Dockers and Purple Hands Foundation Sport, Business & Leadership Program offers access to an elite sporting environment, whilst completing a dual diploma in Sport and Business.
Info Session - AUGUST 19th
Experience is your biggest advantage
- Match day experiences
- Shadowing industry experts
- Community engagement initiatives
- Project planning and delivery
- Program coaching
- International study tour1
Real Experience. Real ConNections.
See how students are gaining real-world experience, building industry connections and creating their future careers.
More Pathways, More Possibilities
The Sport, Business & Leadership Program opens up more pathways so you can take control over your future.
Explore new pathways in a supportive environment, where you’ll gain practical experience and discover where your passions truly lie. With opportunities to undertake hands-on learning, build strong networks, and get real-life experience, you’ll be given the skills and knowledge to step into your career with confidence.
Graduates of Sport & Business Programs powered by SEDA can take advantage of our extensive partnerships with direct entry into 15+ universities and higher education providers across Australia.2
Graduates may also receive credit points toward select units required to complete a course. The number of credits will vary by education provider, with a maximum of 8 credits (equivalent to 1 year’s worth of study) available for select courses. 2
2 Please note that all tertiary partners and related credits are subject to eligibility requirements and subject to change.
Andrea joined the Sport & Business Program to explore the admin side of sport and experience what it’s like to work behind the scenes delivering events and programs.
“I wanted to get the most out of the work experience and get to know as many people as I could to set myself up for the future.”
Andrea threw herself into the program, helping run clinics and deliver projects, which included travelling to the Kimberley and being part of the Starkick Carnival.
“The program exceeded expectations and gave me real-life experience and a glimpse of what my future could look like.”
Andrea is currently a Female Inclusion Specialist at WA All Abilities Football Association and a Team Store Assistant at Fremantle FC.
The RTO does not guarantee employment.
International Study Tours
Take your sport and business journey to the next level. As part of our program, you’ll have the chance to join an International Study Tour where you’ll gain exclusive behind-the-scenes access to top global sporting organisations. In 2026, planned trips will see students travel to the US or Europe to attend major sporting events, tour iconic venues, visit leading universities and take in the sights of some amazing destinations.
program Details
If you have any questions about the program or the application process please contact us via email at info@seda.edu.au or phone 1300 777 332.
Fremantle Dockers Football Club and Purple Hands Foundation works in collaboration with SEDA Group RTO: 22503 on marketing and promotional services relating to the recruitment of prospective students for this program.
program Details
Delivery
Location: The program is based across Fremantle Dockers’ club facilities at Cockburn ARC.
Format: SEDA delivers via a blended learning model incorporating three days face-to-face per week, one day teacher-led virtual classroom per week, and self-directed learning.
Duration: 1 year, starting in January.
Qualifications
Upon successful completion of the Fremantle Dockers and Purple Hands Foundation Sport, Business & Leadership Program, graduates will receive the following qualifications:
SIS50321 Diploma of Sport (Coaching & Sport Development)
The Diploma of Sport belongs to the Sport, Fitness and Recreation Training Package and has 14 Units of Competency (UoC). These include the following:
- HLTWHS003 Maintain work health and safety
- SITXHRM003 Lead and manage people
- SISSSCO003 Meet participant coaching needs
- SISSSCO004 Plan, conduct and review coaching programs
- SISSSCO007 Apply sport psychology principles
- SISXFIN001 Develop and review budgets for activities or projects
- SISXMGT001 Develop and maintain stakeholder relationships
- SISSSCO008 Apply anti-doping policies
- SISXIND008 Manage legal compliance in sport and recreation
- SISSSCO011 Manage integrity in sport
- BSBMKG541 Identify and evaluate marketing opportunities
- BSBTWK503 Manage meetings
- BSBOPS504 Manage business risk
- HLTAID011 Provide first aid (prerequisite)
BSB50120 Diploma of Business (Operations)
The Diploma of Business belongs to the Business Services Training Package and has 12 Units of Competency (UoC). These include the following:
- BSBCRT511 Develop critical thinking in others
- BSBFIN501 Manage budgets and financial plans
- BSBOPS501 Manage business resources
BSBSUS511 Develop workplace policies and procedures for sustainability - BSBXCM501 Lead communication in the workplace
- BSBMKG541 Identify and evaluate marketing opportunities
- BSBPMG530 Manage project scope
- BSBPEF401 Manage personal health and wellbeing
- BSBTWK502 Manage team effectiveness
- BSBPMG430 Undertake project work
- BSBTWK503 Manage meetings
- BSBOPS504 Manage business risk
Areas of study
Study a curriculum that is directly developed alongside industry experts.
Students will be assessed using a range of different methods including but not limited to observations, projects, written assessments, portfolios, role plays and research tasks.
Sport Psychology
Explore the psychological factors that influence performance in sport. Learn how strategies such as goal setting, motivation and confidence-building can support athletes and teams in positive performance environments.
Creating Marketing Opportunities
Learn how organisations identify and develop marketing opportunities in the sports industry. Analyse market data connected to your sporting partner or club, explore audience needs and investigate ways to promote programs, events and activities. Using real industry insights, you will develop and evaluate marketing ideas that create value for your partner organisation.
Corporate Sustainability
Investigate how your sporting partner or club approaches corporate sustainability. Research current sustainability initiatives and develop policies and procedures that align with your partner’s goals, supporting responsible environmental, social and organisational outcomes within sport venues and organisations.
Develop Critical Thinking in Others
Explore how coaches can develop critical thinking in athletes and participants. Using coaching as the context, you will learn how to guide questioning, reflection and problem-solving to help others think more effectively in sporting environments. These skills are transferable to leadership and decision-making roles across the wider sport and business industry.
Project Planning
Design and plan a sport or community fundraiser or event linked to your sporting partner. You will develop key project planning skills, including defining project scope, managing resources and developing budgets. Students pitch and refine project ideas to their sporting partner, preparing a real-world proposal and pitch that may be delivered later in the year.
Project Delivery
Deliver a real-world project developed in collaboration with your sport partner. Building on your project planning work, you will work to implement an initiative aligned with your partner’s objectives at different scales (local, national or international). Along the way, you will develop leadership, communication and stakeholder management skills while managing risks and coordinating project outcomes.
The Art of Coaching
Develop the skills to plan, deliver and review coaching programs that meet the needs of participants and teams. Explore coaching philosophies and frameworks used across the sports industry while building practical skills in session planning, leadership and communication to support positive athlete development.
Integrity in Sport
Explore the importance of fairness, safety and ethical behaviour in sport. Learn about anti-doping policies, legal responsibilities, workplace health and safety requirements, and other integrity issues affecting sport organisations and participants.
Developing Project Skills
Develop the communication and teamwork skills required to successfully deliver projects in sport and business environments. You will explore strategies to support team effectiveness, lead communication with stakeholders and presentideas clearly while contributing to collaborative
project outcomes.
Personal Health and Wellbeing
Develop strategies to support your personal health and wellbeing while studying and preparing for your professional career. Learn how to manage stress, maintain motivation and build habits that support positive physical and mental wellbeing in busy work and study environments.
Fees
2027 tuition fee3: $23,500 (excludes First Aid)
2027 non-tuition fee3: $450
For more information see the 2027 Schedule of Fees.
Payment options:
- Fee-for-service
- VET Student Loan
- Payment plan
- Scholarship
3 Fees subject to change. First Aid Training = HLTAID011 Provide First Aid is to be completed through an external provider/s under a fee-for-service arrangement.
Scholarship
SEDA Group are proud to offer one full scholarship to a First Nations student who has applied or will apply for a WA-based, Sport & Business Program powered by SEDA, alongside a MADALAH tertiary scholarship, in 2027. Click here to learn more.
Entry requirements
To be eligible for a Sport & Business Program powered by SEDA, a student must:
- Attend an interview and provide evidence in support of their application.
- Successfully complete a Pre-Training Review questionnaire and Language, Literacy, Numeracy and Digital (LLND) assessment specific to the program.
- Obtain and submit a Working With Children Check, ensuring it is maintained for the period of their enrolment.
- Complete HLTAID011 Provide First Aid through an external provider/s under a fee for service arrangement.
- Have parental/guardian consent to undertake the program if under the age of 18.
No ATAR Is required.
Email: info@seda.edu.au
Phone: 1300 777 332
Application process
- Apply – Complete an application form.
- Pre-Enrolment – Complete a Language, Literacy, Numeracy, and Digital (LLND) test, a Pre-Training Review (PTR), and attend an interview, all online.
- Offer – Successful applicants will be sent an offer via email.
- Enrolment – Once an offer is accepted, applicants will be required to complete their enrolment and be given access to our Learning Management System.
Higher Education Pathways
Graduates of Sport & Business Programs powered by SEDA can gain direct entry2 into a range of courses with leading tertiary education providers.
Graduates may also receive credit points toward select units required to complete a course. The number of credits will vary by education provider, with a maximum of 8 credits (equivalent to 1 year’s worth of study) available for select courses.2
See a full list of the entry and course credit arrangements here.
2 Please note that all tertiary partners and related credits are subject to eligibility requirements and subject to change.
