Melbourne United

Sport & Business Program

The Melbourne United Sport & Business Program offers students access to an elite sporting environment, whilst completing a dual diploma in sport and business. The unique partnership between SEDA and Melbourne United will enable you to build your networks, learn from leading industry experts, and provide a pathway to a range of careers.

Get exposure to inner sanctum game-day and community experiences with the Melbourne United team.

*Melbourne United works in collaboration with SEDA Group RTO: 22503 on marketing and promotional services relating to the recruitment of prospective students for this program.

Information Session

Tuesday, August 20th | Hoop City

Key Facts



The program is based alongside Melbourne United offices at Hoop City, Cheltenham


SIS50321 Diploma of Sport 

BSB50120 Diploma of Business


Next intake:

February 2025

Course duration:

36 weeks, delivered over
4 x 9-week blocks

SEDA delivers via a blended learning model incorporating three days face-to-face per week, one day teacher-led virtual classroom per week, and self-directed learning.


2025 TUITION fee*:

Up to $19,950 (excludes First Aid)

2024 non-tuition FEE*:


Payment options:
  • Upfront
  • VET Student Loan
  • Payment plan
  • Scholarship

*Fees subject to change. First Aid Training = HLTAID011 Provide First Aid is to be completed through an external provider/s under a fee for service arrangement. Fees may vary depending on the external provider and are in addition to the total program cost.

Program Guide

Areas of Study

Study a curriculum that is directly developed alongside industry experts. 

Students will be assessed using a range of different methods including but not limited to observations, projects, written assessments, portfolios, role plays and research tasks.

Present integrity in sport and anti-doping information to community-based basketballers. Learn about the legal and anti-doping requirements for basketball, as well as other sports integrity related issues such as fairness, ethics, gambling, match-fixing, and discrimination.

Develop, review, modify and evaluate psychological support strategies for community-based athletes in basketball. Learn about various sport psychology tools, techniques and concepts.

Develop a marketing strategy and business plan to promote programs, events, and/or activities. Learn about analysing and evaluating market data and how to manage risks when developing business opportunities.

Research corporate sustainability practices and develop sustainability policies and procedures for sporting venues. Learn about how elite sporting clubs remain viable in a competitive market.

Learn the skills to be successful working in a business environment. Lead your own personal development, further develop your emotional intelligence and learn how to develop these skills in colleagues. Research, analyse, and expand your knowledge of critical and creative thinking skills for use in the workplace.

Design and develop a local, interstate, or international event to improve participation, development and fan engagement outcomes for Melbourne United. Learn about topics such as project and event planning principles and engagement strategies.

Deliver a local, interstate, or international event to improve participation, development and fan engagement outcomes for Melbourne United linked to your work in the Project Planning Area of Study. Learn about topics such as project and event delivery principles and reporting.

Develop, implement, and review an integrated coaching program for basketball participants and teams. Learn about a range of coaching philosophies, theories, and frameworks.

HLTAID011 Provide First Aid is to be completed as a pre-requisite by Week 4 of Block 1 through an external provider (student choice) under a fee-for-service arrangement. 

Develop an understanding to implement and manage business resources in line with a project or event connected to partnership activities.

Learn about communicating with stakeholders, identifying funding prospects and presentation skills.

Develop an understanding of the key principles of strength and conditioning programs for elite and semi-elite basketballers. Learn about topics such as exercise programming, rehabilitation and recovery.

Develop an understanding of performance nutrition for basketball. Learn about healthy eating strategies and meal planning.

Develop a detailed career plan (MyPLAN) and professional portfolio to kickstart your career.

Secure and complete a practical placement with Melbourne United or other organisations in the sport, fitness, and recreation industry, and explore career pathways and acquire transferable skills in real workplace settings.

Develop an understanding of the various technologies utilised in the analysis of individuals and teams in basketball. Learn about topics such as match analysis, player tracking, athlete management and monitoring.

*Non-accredited areas of study
Areas of Study are subject to change.

^Completed as a pre-requisite through an external provider under a fee-for-service arrangement.

Educational Pathways

Graduates of the Melbourne United Sport & Business Program can gain direct entry* into a range of courses with leading tertiary education providers.

In some cases, graduates will also receive credit points towards the number of units or subjects a student is required to complete in a course. The number of credits a SEDA graduate can receive per course will vary between each education provider.

Start your career in a range of different industries. Our course options cater for a range of diverse interests and completing one of the specified courses with SEDA’s tertiary partners can set you up for your dream career.

*subject to meeting eligibility requirements. Current for 2024 programs.


“As an innovative organisation, Melbourne United are committed to making an impact on the educational journey of students with an interest in a career in sport.”

Nick Truelson

Chief Executive Officer
Melbourne United


Selection into the Melbourne United Sport & Business Program is based on an online application and interview process.

Please see below entry requirements into SEDA’s Sport & Business Programs:

  • Successful completion of Year 12 or approved equivalent^
  • Attend an interview and provide evidence in support of your application
  • Successfully complete a Pre-Training Review (PTR), and Language, Literacy, Numeracy, and Digital (LLND) test issued by SEDA
  • Individuals under the age of 18 must have gained parental/guardian consent to undertake the program
^Individuals who are unable to meet this requirement due to their individual circumstances will be considered on a case by case basis.

The VET Student Loans program assists eligible students pay tuition fees for approved vocational education and training (VET) courses. A VET Student Loan is a loan from the Australian Government that helps eligible students pay their tuition fees. Your loan is repaid through the Australian tax system when you reach the minimum income threshold for repayment.

In 2025, the VET Student Loan program will again be available for the SIS50321 Diploma of Sport & BSB50120 Diploma of Business with SEDA Group. A VET Student Loan will not be approved for students who do not meet eligibility requirements. In 2025, the maximum tuition fees for the Sport & Business Program SIS50321 Diploma of Sport and BSB50120 Diploma of Business is $19,950. A VET Student Loan gives rise to a VETSL debt that continues to be debt due to the Commonwealth.

Click here for more information about VET Student Loans. Please contact SEDA Group for eligibility requirements.

You can contact our Student Enrolment Manager with any questions from Monday to Friday, 9am to 5pm ADST.

Phone: 1300 777 332

Diversity & Inclusion Scholarship

SEDA Group (SEDA) and Melbourne United are proud to offer Diversity and Inclusion Scholarship options for students wishing to study Sport and Business in 2025.

Scholarships are available to students from diverse backgrounds who are seeking opportunities to explore a career in the field of Sport and Business.

Scholarships available:

  • Indigenous
  • Multicultural
  • Full fee paying
  • Full tuition and material fee*

*With the exception of First Aid. HLTAID011 Provide First Aid is to be completed through an external provider/s under a fee for service arrangement. Fees may vary depending on the external provider and are in addition to the total program cost.

All students that wish to apply for a scholarship must meet the following criteria:

  • Commence SIS50321 Diploma of Sport and BSB50120 Diploma of Business in Term 1, 2025 (Sport & Business Program)#.
  • Satisfy SEDA’s admission requirements.
  • Be an Australian Citizen, have refugee status, hold permanent residency in Australia or be applying to live in Australia permanently^.
  • Be able to demonstrate financial need.

#Student must commence in Block 1, 2025 in the Sport & Business Program consistent with their scholarship. ^Subject to visa conditions.

To apply for a scholarship, please express your interest to the Student Enrolment Manager when enquiring about your relevant Sport & Business Program. If you receive, and accept, a letter of offer, you will then be required to complete a scholarship application form, and demonstrate the following:

  • motivation to succeed within the Sport and Business Program.
  • motivation to succeed in your chosen area of development within sport and/or business.
  • initiative to seek opportunities to continually advance your professional and personal life.
  • receiving this scholarship will assist in achieving your educational and career goals.


All applicants for scholarships are considered on the basis of merit providing equal opportunity to all applicants. Eligible candidates will be presented to a Scholarships Committee, which will undertake the selection of the recipient based on the above eligibility criteria.

The Scholarship Committee will be made up of at least three relevant staff members of SEDA and the relevant industry partner.

Applicants will be assessed on:

  • Application form addressing the eligibility criteria above.
  • A personal statement outlining personal goals and ambitions and a future contribution to the Australian sports and business community. Including the impact of the disadvantage experienced (if relevant) and the proposed impact the scholarship will have. This will be provided via a 200-word statement attached to the application form or a 3-minute video explaining the above.
  • Supporting documentation including referees within the sports and business community.


Awarding of scholarships will be made on the following criteria:

  • The impact the scholarship will have on the applicant’s future career in the sports and business sector.
  • The ability of the applicant to share a passion for their local sports club, sports interests or sports and business career aspirations. This can be demonstrated by online communications such as blogs, podcasts, social media, previous work, volunteer or student experience or any other relevant dreams or aspirations.


Preference may also be given to applicants who have experienced long-term disadvantage due to any of the following:

  • Experiencing financial hardship; and/or
  • From a non-English speaking background (NESB); and/or
  • Having a disability or long-term medical conditions; and/or
  • Experienced other educational barriers and/or personal hardship, including but not limited to carers, sole parents.

The student must maintain satisfactory academic progress for the duration of the scholarship.

FOR Schools, Career advisors and community sports managers

If you would like to speak to someone about our program on behalf of your school or sports association, please contact our Stakeholder Engagement Team. They are available to speak to careers advisors, school teachers, community sports managers and other organisation representatives about our programs. 

Emma Gallagher

Marketing Partnerships Manager
M: 0437 078 852