Sport & Business Programs

SEDA Group (SEDA) offer industry-based dual diploma qualifications connected to elite sporting organisations across Australia. Our connections will provide you with the opportunity to build your networks, learn from leading industry experts, and provide a pathway to a range of careers.

Our Sport & Business Programs are currently based in Victoria, New South Wales and Western Australia.

Our sporting partners above work in collaboration with SEDA Group RTO: 22503 on marketing and promotional services relating to the recruitment of prospective students for this program.

More Than A Diploma

Each of SEDA’s Sport & Business Programs gives you the opportunity to study in a practical, hands-on learning environment, and gain real experience working alongside an elite sporting organisation. The unique partnership between SEDA and our program partners will enable you to connect and learn from industry experts in a variety of fields.

You will have the opportunity to study curriculum linked to the sports industry, undertake practical placement, run major projects, and participate in high-performance activities, designed to further develop your skills and experience.

Upon successful completion, you will have the opportunity to move into further study with one of SEDA’s higher education partners, or transition into the workforce, equipped with the knowledge and attributes for a successful future.

Key Information

Program Options

Why Choose SEDA?

Learning Environment

SEDA delivers principally via a one teacher model with a teacher who is a leader in their field and connected to their sporting organisation so that you can get the best of one-on-one mentoring and support throughout the program within the sport of your choice

Work Integrated Learning

You will gain 'life ready' experience and skills in the industry and graduate with the knowledge to further your career development and ongoing educational pathway goals

Lead by Industry

Our programs are designed and developed in partnership with Australia's leading sporting organisations, so you will gain first hand insight into the industry that is current and relevant

Student Experience

Our student-centred approach to learning means you are the central focus of all learning experiences. We are here to help you learn, grow, and have fun!

Educational Pathways

We have a number of higher education partners who provide credit for successful study completed by SEDA students into their tertiary programs

Register for an Information Session

The best way to learn more about our programs is to come to an upcoming event. Register today to secure your spot.

Apply Now

Applications are made online and followed up via a phone call from our admissions team.

Register for an Information Session

The best way to learn about our programs is to come to an upcoming event. Register today to secure your spot.

Apply Now

Applications are made online and followed up via an email from our admissions team outlining your next steps.

Areas of Study

Study a curriculum that is directly developed alongside industry experts. 

Students will be assessed using a range of different methods including but not limited to observations, projects, written assessments, portfolios, role plays and research tasks.

Present integrity in sport and anti-doping information to community-based athletes. Learn about the legal and anti-doping requirements for your sport, as well as other sports integrity related issues such as fairness, ethics, gambling, match-fixing, and discrimination.

Develop, review, modify and evaluate psychological support strategies for community-based athletes. Learn about various sport psychology tools, techniques and concepts.

Develop a marketing strategy and business plan to promote programs, events, and/or activities. Learn about analysing and evaluating market data and how to manage risks when developing business opportunities.

Research corporate sustainability practices and develop sustainability policies and procedures for sporting venues. Learn about how elite sporting clubs remain viable in a competitive market.

Learn the skills to be successful working in a business environment. Lead your own personal development, further develop your emotional intelligence and learn how to develop these skills in colleagues. Research, analyse, and expand your knowledge of critical and creative thinking skills for use in the workplace.

Design and develop a local, interstate, or international event to improve participation, development and fan engagement outcomes for your sporting partner. Learn about topics such as project and event planning principles and engagement strategies.

Deliver a local, interstate, or international event to improve participation, development and fan engagement outcomes for your sporting partner linked to your work in the Project Planning Area of Study. Learn about topics such as project and event delivery principles and reporting.

Develop, implement, and review an integrated coaching program for participants and teams of your sport. Learn about a range of coaching philosophies, theories, and frameworks.

HLTAID011 Provide First Aid is to be completed as a pre-requisite by Block 1, Week 4 through an external provider (student choice) under a fee for service arrangement. 

Implement a fundraising or partnerships campaign and undertake fundraising and partnership activities. Learn about communicating with stakeholders, identifying funding prospects and presentation skills.

Develop an understanding of the key principles of strength and conditioning programs for elite and semi-elite athletes. Learn about topics such as exercise programming, rehabilitation and recovery.

Develop an understanding of performance nutrition for your sport. Learn about healthy eating strategies and meal planning.

Develop a detailed career plan (MyPLAN) and professional portfolio to kickstart your career.

Secure and complete a practical placement with your sporting partner or other organisations in the sport, fitness, and recreation industry, and explore career pathways and acquire transferable skills in real workplace settings.

Develop an understanding of the various technologies utilised in the analysis of individuals and teams in sport. Learn about topics such as match analysis, player tracking, athlete management and monitoring.

*Non-accredited areas of study
Areas of Study are subject to change.

^Completed as a pre-requisite through an external provider under a fee for service arrangement.

Educational Pathways

Graduates of a Sport & Business Program, powered by SEDA can gain direct entry* into a range of courses with leading tertiary education providers.

In some cases, graduates will also receive credit points towards the number of units or subjects a student is required to complete in a course. The number of credits a SEDA graduate can receive per course will vary between each education provider.

Our course options cater for a variety of diverse interests so completing one of the specified courses with SEDA’s tertiary partners can set you up across a range of industries.

*subject to meeting eligibility requirements. Current for 2024 programs.


Each Sport & Business Program offers a highly engaging learning environment and the opportunity for a range of exclusive and unique student experiences including:

  • Game-day and community experiences with your sporting partner
  • Working on real-time projects aligned to the strategic objectives of your sporting partner
  • Hearing from guest speakers and key industry personnel
  • Access to industry leading facilities and resources
  • Immersion into a professional sporting environment that hosts elite-level sport programs to develop insights into current and future career opportunities
  • Work integrated learning in a real workplace environment
  • Tertiary preparation workshops
  • Tailored student support to assist with the transition to work or further study

Enrolment Process


Discover the programs offered by SEDA and find the course that aligns to your future goals


Complete the online application form relevant to your program


Applicants attend an interview and complete a Pre-Training Review, and Language, Literacy, Numeracy, and Digital (LLND) test 


Documentation and eligibility is assessed relevant to program requirements

Please see below entry requirements into SEDA’s Sport & Business Programs:

  • Successful completion of Year 12 or approved equivalent^
  • Attend an interview and provide evidence in support of your application
  • Successfully complete a Pre-Training Review (PTR), and Language, Literacy, Numeracy, and Digital (LLND) test issued by SEDA
  • Individuals under the age of 18 must have gained parental/guardian consent to undertake the program
^Individuals who are unable to meet this requirement due to their individual circumstances will be considered on a case by case basis.

The VET Student Loans program assists eligible students pay tuition fees for approved vocational education and training (VET) courses. A VET Student Loan is a loan from the Australian Government that helps eligible students pay their tuition fees. Your loan is repaid through the Australian tax system when you reach the minimum income threshold for repayment.

In 2025, the VET Student Loan program will again be available for the SIS50321 Diploma of Sport & BSB50120 Diploma of Business with SEDA Group. A VET Student Loan will not be approved for students who do not meet eligibility requirements. In 2025, the maximum tuition fees for the Sport & Business Program SIS50321 Diploma of Sport and BSB50120 Diploma of Business is $19,950. A VET Student Loan gives rise to a VETSL debt that continues to be debt due to the Commonwealth.

Click here for more information about VET Student Loans. Please contact SEDA Group for eligibility requirements.

You can contact our Student Enrolment Manager with any questions from Monday to Friday, 9am to 5pm ADST.

Phone: 1300 777 332

Graduate Pathways

Photo Id-min

After graduating from the Collingwood Magpies Sport and Business Program in 2021, Lily gained employment at the Collingwood Football Club as an Account Coordinator in Commercial Partnerships. Lily’s experience in the program encouraged her to step outside her comfort zone and meet new people, including learning about different roles within the club. The hands-on learning within the program gave her the opportunity to enhance her communication, networking, and organisational skills. Lily’s time in the program has prepared her to enter the workforce and enjoy a dynamic role where every day is different.

Lily Adams – Account Coordinator, Collingwood Football Club

Before completing the Fremantle Dockers Sport, Business & Leadership Program, Jye knew he wanted to work in sport but wasn’t sure what kind of role he wanted to pursue. Jye’s experience in the program helped him to open a lot of doors and understand what his real passion was – player development and management. Jye now works as a WAFL Analyst, in which he works during the week and on game days with Peel Thunder and Fremantle Football Club coaches. His role includes setting up goal cameras, collecting stats, providing footage to coaches at quarter break and stacking all footage and stats to assist coaches with individual player and team reviews.

Jye Connachan – WAFL Analyst, Fremantle Football Club

Frequently Asked Questions

SEDA Group delivers Sport & Business Programs across Victoria, New South Wales and Western Australia. Every program consists of the SIS50321 Diploma of Sport and BSB50120 Diploma of Business (Qualifications are subject to change).

The Sport & Business Programs provide year 12 graduates with an exclusive opportunity to study in a practical, applied learning environment and gain hands-on experience in the sports industry working alongside our elite sporting partners. With programs associated with a variety of partners, you can choose a program that best aligns to your sporting interest. Visit our programs page to learn more about each program.

SEDA delivers via a blended learning model incorporating three days face-to-face, one day teacher-led virtual classroom per week and self-directed learning. The program is considered full-time and cannot be studied in a part-time capacity. 

No. Sporting ability is not a pre-requisite for entry, but an active involvement in sporting pursuits is strongly encouraged.

Successful completion of a Year 12 course is desirable; however, alternative pathways can be available for consideration if a Year 12 qualification has not been obtained. No ATAR is required for acceptance into the program.

HLTAID011 Provide First Aid is to be completed as a pre-requisite through an external provider under a fee for service arrangement.

Please click here to view entry requirements. 

Classes are structured to be delivered in an applied learning setting, via a hands-on curriculum incorporating three days face-to-face, one day teacher-led virtual classroom and self-directed learning. Curriculum includes activities based in the classroom, the workplace, and the community. Assessment methods included but are not limited to projects, written tasks, quizzes and observations. There are no examinations.

No ATAR is required for acceptance into the program. Please click here to view entry requirements. 

Yes. We limit enrolments to ensure all students have access to quality work-integrated learning opportunities.

In most cases, programs will have a maximum of 30 students. Where partners have capacity, they may have multiple classes (of up to 30) with a dedicated teacher working with each class.

Unfortunately, SEDA Group nor its partners, do not have any boarding or accommodation facilities. While some students have relocated to attend, this has been facilitated on an individual basis through family, friends and independent organisations.

Our graduates can gain entry into a wide range of higher education courses or are well-placed to enter the work force across a range of different industries.

Click here to learn more about the Higher Education Pathways available for our current students.

Positions held by recent graduates include:

  • Game Day Coder
  • Venue Operations
  • Community Liaison
  • Integration Aide
  • Coach
  • Program Coordinator
  • Competitions Coordinator
  • Community Foundation Assistant
  • Fan Engagement Officer
  • Logistics Officer
  • Fundraising Coordinator
  • Member & Fan Services Officer
  • Stakeholder Service Officer
  • Participation Coordinator

We run information sessions throughout the year for each program where you can hear from teachers, students, SEDA Group, and the relevant sport organisation. Please check our Information Session page for upcoming events.

You can also contact our friendly Student Enrolment Manager on 1300 777 332 or via from 9am to 5pm weekdays (AEST).

Yes, students can still be involved in sport and sporting teams outside of their enrolled Sport & Business Program. Our program offers some flexibility associated with an adult learning program.

If you have existing commitments that you believe may present a conflict of interest (e.g. working or volunteering with a rival club), please let us know at your interview.

36 weeks over four, nine-week Blocks, starting in February.

Students are involved in a number of components, such as coaching, fitness, first aid, work placement, wellbeing, event management and community projects and outdoor activities, in a hands-on environment.

Costs associated with the program include:

  • Tuition fees for SIS50321 Diploma of Sport and BSB50120 Diploma of Business. In 2025 the maximum tuition fee will be $19,950.
  • Course fee of $350.
  • HLTAID011 Provide First Aid to be completed through an external provider/s under a fee-for-service arrangement.
Eligible students can apply for a VET Student Loan (VSL) for their tuition fees. Please note, a VSL will not cover the course fee or First Aid training. Please see here for more information on VET Student Loans.
Please also check the relevant program page for scholarships that may be available to assist with tuition fees.
If you receive a letter of offer after completing the pre-enrolment stages, you will be asked to pay your course fee as part of accepting that offer.

Unfortunately, we are only able to offer our program to Australian residents. If you are looking for courses in Australia that are available to overseas students, please see The Australian Commonwealth Register of Institutions and Courses for Overseas Students (CRICOS).

If you are not sure if this applies to you, please contact our Student Enrolment Manager on 1300 777 332 or at