The Sport, Business & Leadership Program offers students access to an elite sporting environment, whilst completing a dual diploma in sport and business. The unique partnership between the Purple Hands Foundation, Fremantle, and SEDA will enable you to build your networks, learn from leading industry experts, and provide a pathway to a range of careers.
Take part in Fremantle Dockers AFL and AFLW game day and community experiences.
*Fremantle Dockers Football Club works in collaboration with SEDA Group RTO: 22503 on marketing and promotional services relating to the recruitment of prospective students for this program.
The program is based across Fremantle Dockers’ club facilities at Cockburn ARC and South Fremantle FC
SIS50321 Diploma of Sport (Coaching & Sport Development)
BSB50120 Diploma of Business (Operations)
February 2025
43 weeks, including 36 weeks delivery over 4 x 9-week blocks
SEDA delivers via a blended learning model incorporating three days face-to-face per week, one day teacher-led virtual classroom per week, and self-directed learning.
Up to $19,950 (excludes First Aid)
$350
*Fees subject to change. First Aid Training = HLTAID011 Provide First Aid is to be completed through an external provider/s under a fee for service arrangement. Fees may vary depending on the external provider and are in addition to the total program cost.
Study a curriculum that is directly developed alongside industry experts.
Students will be assessed using a range of methods including but not limited to observations, projects, written assessments, portfolios and research tasks.
Develop, review, modify and evaluate psychological support strategies for community-based athletes in football. Learn about various sport psychology tools, techniques and concepts.
Develop a marketing strategy and business plan to promote programs, events, and/or activities. Learn about analysing and evaluating market data and how to manage risks when developing business opportunities.
Research corporate sustainability practices and develop sustainability policies and procedures for sporting venues. Learn about how elite sporting clubs remain viable in a competitive market.
Learn the skills to be successful working in a business environment. Lead your own personal development, further develop your emotional intelligence and learn how to develop these skills in colleagues. Research, analyse, and expand your knowledge of critical and creative thinking skills for use in the workplace.
Design and develop a local, interstate, or international event to improve participation, development and fan engagement outcomes for the Fremantle Dockers. Learn about topics such as project and event planning principles and engagement strategies.
Deliver a local, interstate, or international event to improve participation, development and fan engagement outcomes for the Fremantle Dockers linked to your work in the Project Planning Area of Study. Learn about topics such as project and event delivery principles and reporting.
Develop, implement, and review an integrated coaching program for football participants and teams. Learn about a range of coaching philosophies, theories, and frameworks.
Present integrity in sport and anti-doping information to community-based footballers. Learn about the legal and anti-doping requirements for football, as well as other sports integrity related issues such as fairness, ethics, gambling, match-fixing, and discrimination.
HLTAID011 Provide First Aid is to be completed as a pre-requisite by Week 4 of Block 1 through an external provider (student choice) under a fee-for-service arrangement.
Develop an understanding to implement and manage
business resources in line with a project or event connected to partnership activities.
Learn about communicating with stakeholders, identifying funding prospects and presentation skills.
Develop a detailed career plan (MyPLAN) and professional portfolio to kickstart your career.
Secure and complete a practical placement with Fremantle or other organisations in the sport, fitness, and recreation industry, and explore career pathways and acquire transferable skills in real workplace settings.
*Non-accredited area of study.
^Completed as a pre-requisite through an external provider under a fee-for-service arrangement.
Graduates of the Purple Hands and Fremantle Dockers Sport, Business & Leadership Program can gain direct entry* into a range of courses with leading tertiary education providers.
In some cases, graduates will also receive credit points towards the number of units or subjects a student is required to complete in a course. The number of credits a SEDA graduate can receive per course will vary between each education provider.
Start your career in a range of different industries. Our course options cater for a range of diverse interests and completing one of the specified courses with SEDA’s tertiary partners can set you up for your dream career.
*subject to meeting eligibility requirements. Current for 2024 programs.
“At Fremantle, our passion drives us to make a difference in the educational journey of students who dream of a career in sport. I am thrilled to welcome the next generation of leaders into the Fremantle Football Club and I can’t wait to witness the incredible impact they will have on our industry.”
CEO
Fremantle Dockers
All Sport & Business Program students will have the opportunity to take part in an International Sport & Business Tour.
These tours are designed to give students a unique opportunity to engage with professional and elite sporting organisations on a global scale. Experiences will include attending sport events, touring sport facilities, visiting universities and sightseeing.
Planned tours include:
– 2024 US Sport & Business Tour with a focus on basketball and American sports
– 2025 UK Sport & Business Tour with sport experiences including cricket and football (soccer)
Costs are additional to course fees and will be provided to students following an expression of interest process.
Selection into the Purple Hands and Fremantle Dockers Sport, Business & Leadership Program is based on an online application and interview process.
SEDA embraces diversity and applies ‘reasonable adjustments’ to cater for individual needs, including for students with a disability.
Please see below entry requirements into SEDA’s Sport & Business Programs:
The VET Student Loans program assists eligible students pay tuition fees for approved vocational education and training (VET) courses. A VET Student Loan is a loan from the Australian Government that helps eligible students pay their tuition fees. Your loan is repaid through the Australian tax system when you reach the minimum income threshold for repayment.
In 2025, the VET Student Loan program will again be available for the SIS50321 Diploma of Sport & BSB50120 Diploma of Business with SEDA Group. A VET Student Loan will not be approved for students who do not meet eligibility requirements. In 2025, the maximum tuition fees for the Sport & Business Program SIS50321 Diploma of Sport and BSB50120 Diploma of Business is $19,950. A VET Student Loan gives rise to a VETSL debt that continues to be debt due to the Commonwealth.
Click here for more information about VET Student Loans. Please contact SEDA Group for eligibility requirements.
You can contact our Student Enrolment Manager with any questions from Monday to Friday, 9am to 5pm ADST.
Email: info@seda.edu.au
Phone: 1300 777 332
SEDA Group (SEDA) proudly partners with MADALAH Limited to provide scholarships, mentoring support, and leadership programs to students of Australian Aboriginal and Torres Strait Islander descent, in our WA programs.
For successful applicants, MADALAH tertiary scholarships cover $8000 of the Sport & Business Program tuition fees. Other payment options – including VET Student Loans – are available to cover the remaining tuition fees.
For more information on MADALAH scholarships please visit madalah.com.au/who-can-and-how-to-apply.
If you would like to speak to someone about our program on behalf of your school or sports association, please contact our Stakeholder Engagement Team. They are available to speak to careers advisors, school teachers, community sports managers and other organisation representatives about our programs.
WA Stakeholder Engagement Manager
E: liamt@sedagroup.com.au
M: 0447 149 508
SEDA Group
Ground Floor, 425 Riversdale Road, Hawthorn East, 3123
info@seda.edu.au
1300 777 332
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